For the first time this year, D&AD permitted lecturers to observe the judging process of their most prestigious awards. Over 3 days, both student and professional work was put through its paces at Olympia in London, in over 20 categories ranging from graphic design, product, advertising, art direction, illustration, web, packaging, branding, direct mail to radio and tv.
Each category was judged by 6 industry professionals in what was a highly rigorous judging process. Unfortunately lecturers were not permitted to have sight of the student work (though we may have had a quick peek). What was of interest was the judging criteria......
Firstly-The work must be a HIGHLY ORIGINAL AND INSPIRING IDEA.
Secondly-It must be exceptionally well executed.
Thirdly-It must be relevent to its context.
Good luck to those students who have entered.......results are announced in a few weeks.....
