Established in 2010 to promote the
University, its students and generate income, Flux has rapidly established
itself as a serious player within the premium tableware market, with a growing market in Paris, the Middle East and Beverley Hills to name but a few outlets.
Grant Mitchell (Transmission Creative) was
instrumental in guiding the students, passing on his experience to help them
visually reflect the brand’s growing burgeoning global reputation and
confidence, culminating in a presentation to the Flux team including Professor
David Sanderson and Directors of the brand team from Belgium.
Students visited the excellent British
Ceramics Biennial exhibition at the original Spode factory site in Stoke
to get inspired. Week-by-week, pushing the students to think about how best to
answer the brief and connect with multiple audiences in order to create a
stimulating, relevant and engaging vision to promote Flux.
An extremely demanding role for the students,
great strides were made in their development as designers and the brand
team from Belgium were very impressed with everything they saw.
The Flux project also drew upon expertise from Product Design and Advertising & Brand Management students who presented to the Flux team and fellow students.
Grant commented: "I think the students have
certainly given them food for thought and I’ve really enjoyed working with such
a talented, hard-working group of design students".
