https://www.creative-conscience.org.uk/portfolio/sean-sargent-corey-turner-laura-whitehouse-2015/
"52 Ways in 52 Weeks"
The project is a viral concept to engage people in making small changes, individually, and a big difference, collectively on th eplanet. Th project engages participants in one small task per week, which they can choose to share across social media networks, in order to raise awareness for the ease with which you can have an impact on the planet