‘The
first in a series of North West events — join us to examine the value in
executional finesse with Animade, Craig Oldham and our hosts, LOVE’.
YCN headed to Manchester on
the 29th September to examine the importance of finely-crafted, well-executed
work, with Animade, Craig Oldham and hosts, LOVE
Fittingly hosted in the
spacious surrounds of the LOVE
studio, the importance of craft in creative execution was explored, and examples
that demonstrate its value were shared during the event.
Sharing their ideas and
experiences were Tom Judd and James Chambers — Co-Founders of
London-based animation and interactive design specialists Animade. Their's is a belief that "the
tiny details leave a lasting impression. They add charm, create interest and —
when done well — make a project simply feel ‘right’." Tom and
James shared examples that back up this belief (combining their own work
with work they love from elsewhere), and talked through basic animation
and digital production principles often overlooked as projects are pushed
through.
Joining them was local
designer Craig Oldham. Craig's practice
spans a bounty of disciplines: brands, books, films
and exhibitions have all been crafted for his clients — and indeed
for his own enjoyment and promotion too. His publication, In Loving Memory of Work
is arguably one of the finest examples of print in recent years. Craig
spoke about the importance of detail, and how an unerring focus on
executional finesse has led to awards from the Art Directors Club, D&AD
and Creative Review. Craig will draw from his own portfolio, and more
broadly from recent discoveries and observations.
YCN's Nick Defty also shared some
relevant examples, based on the recent discoveries our from YCN’s own Editorial
team; putting questions to the speakers, and inviting more from guests.
