Graph Design is BUZZING!

Third year Graphic Design student, Jordan Pass, won his category in a competition set by B-Hive in Birmingham. The competition was open to all students currently in their 2nd, 3rd/final year of study and MA . The winners gaining the opportunity to undertake one of 30 paid placements. The scheme was also open to 2013 graduates, so the competition was huge. (This was Jordan’s second competition win in the space of less than a week having also won his category in the Roses Competition in Manchester)

The deal was simple, B-Hive is split into 5 categories – Marketing, PR, Advertising, Graphic Design and Web Design. Each category consisted of a panel of judges representing leading creative agencies and big brands.

To take part students picked the category that was most appropriate, downloaded the brief and started to craft their response. The best entrants in each discipline were invited to present to a panel of industry experts during a three day event in March 2014. (Think Dragons Den with less dragon-like dragons!) Winners also received a bespoke training course courtesy of Graduate Advantage.

 The brief – launch a new fashion brand ‘Threads’  - required a brand identity and full suite of brand collateral working across all forms of media. Judges were looking for the work to demonstrate both its versatility and why it’s right for the target audience, so developing a full suite of collateral and promotional materials was crucial, along with a clear justification for the designs. Judges also looked for strong and original ideas, as well as at the crafted end results including the process used to arrive at the solution. Scamps, sketches and workings out were as vital in explaining how students arrived at their preferred designs.

The win brings Jordan’s tally of work placements to 5! which include Dinosaur, Vital Marketing, Orb, NEC Group and The Holman Group.